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About

Our approach is rooted in the idea that experiences are the ultimate marketing battleground and it all comes down to knowing which interactions will drive success.

It’s called
CUSTOMER EXPERIENCE MARKETING (CXM)
and it’s how brands will win in today’s market.

WATCH CXM IN ACTION

CAPABILITIES

Each client has a unique set of business challenges. And until we dig into the brand, it may not be clear which interactions will have the most meaningful impact.

So how we work and what we do is rooted in three things:
1. We unlock what customers care about with intelligence and ingenuity.
2. We create interactions that matter with a clear and actionable result.
3. We amplify our content out into the world.

And this results in a set of capabilities designed to make the most of every activation opportunity we face.

CXM Capabilities

“A brand is much more than a logo.
It’s what behind it that matters.”

Steve Barriere — Web Developer

< >
Chase Eight O'Clock Coffee BIC Lighters
We elevated product benefits from
the expected to the unexpected.
The one with the perfect partnership.
An iconic brand shows it can speak
to a whole new generation.
+ SEE CASE STUDY + SEE CASE STUDY + SEE CASE STUDY

“Each individual has skills, but when a crew is in sync, a powerful force is created that propels the whole thing forward.”

Virginia Atkinson — Senior Art Director

CLIENTS

PEOPLE

We have long prided ourselves on the kinds of people that make Source successful. They are lovers of brands, haters of ‘it can’t be done’, and the most friendly, helpful souls you’ll ever meet.

It’s not an accident that we’ve built our future on deepening relationships between brands and consumers because relationships are what we’ve always been about.

CONTINUE TO PEOPLE >

  • Brett Adolfson

    Creative Director
  • I confess. I’m not brand loyal. I’m a whatever’s-on-deal-this-week kinda guy. But as a marketer, I love when a brand does everything right and gets noticed for it - whether it be once, or better yet, time and time again.

Contact

Philosophy only gets us so far. If you’re interested in hearing more about HOW we can bring this approach to your business as well as proof of our successes, please contact us at learnmore@sourceCxM.com and we’d be happy to share.

FIND US IN NORWALK CONNECTICUT
IN PROVIDENCE RHODE ISLAND
IN CRANBERRY TOWNSHIP PENNSYLVANIA