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About

Our approach is rooted in the idea that experiences are the ultimate marketing battleground – which changes the way brands go to market.

This is
CUSTOMER EXPERIENCE MARKETING (CXM)
and it’s how brands will win today.

SEE IT IN ACTION HERE

CAPABILITIES

Every brand has its unique business challenges. To uncover which customer experiences will have the most meaningful business impact,
we have to dig deep.

So our way of working is rooted in three pathways:
1. Applying intellect and ingenuity to unlock what customers care about most, and why
2. Devising meaningful interactions that provide clear, actionable results
3. Developing compelling content to amplify those experiences

This results in an alignment of capabilities, strategies, and creative approaches to realize the full potential of every brand activation we execute.

CXM Capabilities

“A brand is much more than a logo.
It’s what behind it that matters.”

Steve Barriere — Web Developer

< >
Chase Eight O'Clock Coffee BIC Lighters
We elevated product benefits from
the expected to the unexpected.
The one with the perfect partnership.
An iconic brand shows it can speak
to a whole new generation.
+ SEE CASE STUDY + SEE CASE STUDY + SEE CASE STUDY

“Each individual has skills, but when a crew is in sync, a powerful force is created that propels the whole thing forward.”

Virginia Atkinson — Senior Art Director

CLIENTS

PEOPLE

We have long prided ourselves on the kinds of people that make Source successful. They are lovers of brands, haters of ‘it can’t be done’, and the most friendly, helpful souls you’ll ever meet.

It’s not an accident that we’ve built our future on deepening relationships between brands and consumers because relationships are what we’ve always been about.

CONTINUE TO PEOPLE >

  • Mike Newman

    VP, Strategic Business Analysis
  • Brands represent a hierarchy of needs. At the bottom are things we need; at the top are things we want. As marketers, we like to think we can define where a brand sits on this hierarchy, but it’s really the consumer who decides.

Contact

Philosophy only gets us so far. If you’re interested in hearing more about HOW we can bring this approach to your business as well as proof of our successes, please contact us at learnmore@sourceCxM.com and we’d be happy to share.

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IN PROVIDENCE RHODE ISLAND
IN CRANBERRY TOWNSHIP PENNSYLVANIA