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Chase VIP Lounge

CHALLENGE

The appeal of the United credit card portfolio is the exclusive access it affords Cardmembers during travel. Our challenge was to extend that feeling of privilege beyond the travel experience to increase loyalty and preference for the card.

APPROACH

Taking inspiration from the United Club at airports, we’ve created strategically placed VIP Lounges that pop-up seasonally to serve as exclusive retreats for Cardmembers.

The first VIP Lounge launched in the Mall at Short Hills during the 2010 Holiday shopping season. Its great success spurred an ongoing series of VIP Lounges - 11 and counting.

In 2012, we took the concept to London during the Summer Olympic Games, creating once-in-a-lifetime experiences for Cardmembers visiting from the United States.

Chase VIP Lounge

THE EXPERIENCE

The foundation of the VIP experience includes complimentary daily amenities customized for the venue and season. Throughout the activation period, these amenities are complemented by more exclusive special events, such as...

Holiday

Holiday VIP Lounges feature refreshments, comfortable seating, bag and coat check, and free gift-wrapping service. Invitation-only events feature a variety of celebrity chefs and professional athletes, who help create memorable experiences.

Chase VIP Lounge

Holiday

Holiday VIP Lounges feature refreshments, comfortable seating, bag and coat check, and free gift-wrapping service. Invitation-only events feature a variety of celebrity chefs and professional athletes, who help create memorable experiences.

London

The London VIP Lounge featured refreshments, Olympic ticket giveaways and plenty of TVs to cheer on Team USA. Cardmembers could also register for daily Olympic athlete appearances, complete with photo ops, and nightly dinners prepared by Iron Chef Morimoto.

London

The London VIP Lounge featured refreshments, Olympic ticket giveaways and plenty of TVs to cheer on Team USA. Cardmembers could also register for daily Olympic athlete appearances, complete with photo ops, and nightly dinners prepared by Iron Chef Morimoto.

Chase VIP Lounge
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Chase VIP Lounge